About Us

Traditional Public-Private Partnerships are viewed as critical to achieving the Sustainable Development Goals, yet we have overlooked our greatest social and economic partner: Planet Earth itself. We protect nature. We learn from nature. But we are not actively partnering with nature. The Public-Planet Partnership (PPP) framework helps to facilitate win-win partnerships between humans and the rest of the natural world.

What if we actively forge collaborations with other species? What if we leveraged nature’s open source innovations? What if we formed trade deals with microbial communities? What if we developed relationships with other ecosystems? What if we formed consortiums with our forests, and coalitions with our oceans?

Our planet puts 3.8 billion years of open-source R&D at our fingertips. It is abundant with priceless patents, the most advanced algorithms, and the most skilled architects, engineers, green chemists and systems designers.

We often overlook our most promising–and arguably only–solution for survival and regenerative development, amidst the most pressing challenges to ever face a human generation. The cost equivalent of humans replicating nature’s open-source R&D–offering 3.8 billion years of innovation and free patents, and over USD100 trillion in free ecosystem services, is incomparable.

The time has come for us to enhance cooperation between us and the rest of the natural world through Public-Planet Partnerships.

The Public-Planet Partnership framework is a problem-solving approach consisting of a set of tools and values that enables the Public to form mutually beneficial partnerships with the Planet.

Using the PPP framework unlocks new possibilities for the Public—business, public servants, changemakers, innovators, and scientists—to leverage the extraordinary and abundant innovations, solutions, systems and eco-system services that natural capital has to offer.

Just like a traditional public-private partnership, a PPP is rooted in fundamental principles of equity and mutual benefit: Are we building win-win partnerships with both human society and the rest of the Planet?

Story of the Logo: The ‘U’ in Public and ‘L’ in Planet are combined to form the lowercase greek letter μ (Mu). The symbolism being that the μ letter is used throughout mathematics and the sciences, which aligns with the goal of bringing more scientific based approaches to development.

The root of μ is also connected to the Planet, as μ was derived from the Egyptian hieroglyphic symbol for water (𓈖), which had been simplified by the Phoenicians and named after their word for water, to become Phoenician mem (Mu). On a spiritual dimension, μ in the system of Greek numbers has a value of 40, which is a number associated with several religions and their connections with nature.