Idea Evaluation Matrix

Idea Evaluation Matrix

PPP Idea Evaluation Matrix File Size: 112.7 KB


Best used after generating many PPP ideas to evaluate which options are the most mutually beneficial for both the Public and the Planet.


  1. Discuss with your team whether your idea has low, neutral or high Public benefit; and whether it is harmful, neutral or beneficial for nature. Plot your idea on the corresponding matrix square.
  1. Repeat this for every single idea you have generated.
  1. Select the most mutually beneficial idea(s) you have plotted on the matrix to develop further.